Case Studies
Discover how we engineer scalable revenue ecosystems for high-growth brands through financial intelligence and performance marketing.
Kitchenware Brand
UK Marketplace
The brand entered TikTok Shop in December 2025 with only 4 varieties of lunch boxes, and the challenges were: small category size, high acquisition cost, and no structured creator ecosystem. ACOS was an unsustainable 218%, and traffic volume was limited. Paid media lacked optimization, and affiliate participation was early-stage, with only 30 creators onboarded, restricting organic amplification and scalable momentum.
At Raizen, we restructured the account with performative discipline and creator-first acceleration. Within 45 days, GMV hit £10K (4.7x growth) at an ACOS of 40%, significantly strengthening cost efficiency. Traffic scaled by 3.7x to 25K+ visitors through optimized ad architecture and content deployment. Simultaneously, affiliate onboarding expanded from 30 to 500+ creators, establishing a scalable creator flywheel that reduced ad dependency and transitioned the brand from experimental growth to structured expansion.
This was not just volume growth; it was growth in efficiency. The focus was on stabilizing unit economics early, building creator momentum, and structuring paid media with visibility into margins. Within the first 30 days, the brand transitioned from experimental traction to controlled expansion.
Women's Hygiene & Wellness Brand
US Marketplace
Operating in a highly competitive US market, the brand needed to accelerate revenue without eroding margins. Although revenue momentum existed, ACOS at 50% constrained profitability, and creator participation lacked the scale needed to diversify acquisition. LIVE commerce remained under-leveraged, limiting high-intent revenue contribution.
We optimized capital deployment and expanded the affiliate infrastructure simultaneously. Revenue scaled from $90K to $125K while ACOS improved by 24%, going from 50% to 38%, reinforcing stronger return on ad spend. Over three months, 1000+ creators were onboarded to amplify reach and drive diversified sales velocity. LIVE-focused creator onboarding increased LIVE revenue share to 70%, converting live commerce into a primary revenue engine rather than a supplemental channel. The outcome was a disciplined scale supported by structured creator ecosystems and improved performance economics.
The emphasis was not merely on scaling spend but on strengthening contribution margins while diversifying revenue streams. By aligning paid performance with affiliate velocity and LIVE commerce, the brand achieved multi-channel momentum without disproportionate acquisition costs.
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